Selling equipment can be an excellent way for businesses to make extra cash. But for best results, they must understand how best to sell equipment properly in order to achieve maximum return.
Identification of equipment most valuable to potential buyers; fitness centers and gyms tend to be most interested in purchasing sports equipment.
Online
Selling equipment online is an effective way to reach more potential buyers while simultaneously helping you avoid scams in the heavy equipment industry. Furthermore, online marketplaces may provide better buyer experiences and faster sales compared to traditional platforms.
Equipment sellers frequently opt to list their used equipment on websites like eBay or Craigslist for sale, though posting it directly in specialized Facebook groups is also an option. Unfortunately, Facebook recently altered its newsfeed algorithm in such a way as to prioritize groups over pages which makes reaching your target audience even harder for businesses.
Your other option is to utilize an online auction platform, such as AuctionZip or Bid4assets, that specializes in equipment auctions and allows you to set a reserve price on it before advertising your listing to their extensive database of buyers. Furthermore, these websites provide an automated auction process which is convenient for both sellers and buyers.
In-person
People tend to buy or sell equipment in person, which enables buyers to inspect and test machines prior to making a decision. This helps buyers feel assured they’re getting exactly what they want at an appropriate price – something especially critical when purchasing heavy equipment, where buyers typically spend hundreds of thousands or even millions.
Play It Again Sports and Sport Exchange are excellent in-person selling platforms for those seeking to dispose of unwanted sports gear. In addition, these companies sell new equipment as well, and can offer cash or credit depending on what item is purchased; furthermore, pawn items provide another means of borrowing money quickly.
Facebook Marketplace is another free listing platform where equipment sellers can list items for sale, with local buyers networks available and no seller fees to pay, like those found on eBay or SidelineSwap. Mercari and OfferUp provide in-person selling platforms where any non-illegal item with high value may be listed, while eBay and SidelineSwap require seller fees from sellers as part of selling practices.
Negotiated sales
Negotiations is the back-and-forth discussion that occurs during sales contracting. Negotiations is the practice of reaching your desired goals while appeasing other parties involved. Although negotiations often lead to win-win outcomes, you must remember there may be times when objections come up that cannot be overcome; that is why it’s crucial that you know your bottom line before entering any negotiation discussions.
Considerations of value rather than price can help you approach negotiations more successfully. By adopting this tactic, you can negotiate more than just equipment’s purchase price with vendors; ask for service packages or warranties instead – something which may change the power dynamic to your favor and allow you to secure better deals. Querying multiple vendors for information regarding their prices, technical specs and purchasing bonuses allows comparison of prices as well as to ascertain fair market pricing of equipment purchases.
Auctions
Selling equipment at auction can be an efficient and lucrative way to dispose of machinery, but preparation is key for success. Thoroughly cleaning your machinery before inspecting for minor damages will make it more attractive to potential buyers and increase its likelihood of sale.
As another option for marketing machinery and getting it out to potential buyers, auction houses provide another great method. While this approach may be more costly than others, it’s crucial that you factor these costs in as well as creating an effective plan for transporting the equipment after its sale.
Negotiated sales offer the ideal way to sell business equipment. Negotiated sales allow you to maximize profits and receive complete closure on machines while providing quick return on investment. However, research similar equipment before selling any piece if necessary so as to ensure fair market value is received for it.